Up Close and Personal
As home to 330 million monthly active users, Twitter has its own charms that made brands as intriguing. Twitter had indeed proven themselves as worthy among other leading platforms. Many businesses rely on social media not only for microblogging but also to engage with their customers.
For some, Twitter is the perfect place to channel their brand’s persona in any way possible without minding the rigid corporate image that people have always associate business with. It also enabled brands to truly define their voice and personality to which their target audience can relate to, just like their own friends on Twitter. In other words, Twitter has made it possible for brands to have a personal touch for their numerous customers scattered around the globe in real-time.
Twitter had made it evident that if brands want to thrive on social media, they should not focus on bombarding their followers with just marketing content. Representing what’s unique about the brand is essential, but the key to success is finding a way to resonate with your audience.
Go beyond showcasing your products or services. Brands can be funny, friendly, or even sassy on Twitter. Still, it is crucial to stay consistent with the chosen personality.
Nonetheless, with the countless face brands can choose to put on online, keep in mind that it must be purposeful. When done right, a brand’s persona will be able to shine through and captivate various audiences, therefore increasing brand awareness and also building brand loyalty.
By portraying a consistent and distinct point of view and voice within their Tweets, brands will naturally draw followers who connect with the brand on a personal level. This, in turn, leads to higher levels of engagement with content. For instance, Taco Bell. The fast-food industry is severely competitive, even online. But @tacobell effortlessly stands out on Twitter with their witty sentences or even memes that are guaranteed to crack a smile on those who come across their Tweets. It makes total sense for a brand that is close to the heart, or in this case stomach, of midnight munchies to adopt a playful banter and on its social media accounts.
One of the reasons their brand of humor works swell is that their hilarious tweets show off a human side to the brand. They utilize their exchanges on social media to showcase their unique personality. In addition, @tacobell will respond almost instantly when called out, giving the reassurance of engaging with people in real-time, presents their Tweets a feeling of being relevant and authentic.
Sekar Jasmine Noegroho
1806174660
For some, Twitter is the perfect place to channel their brand’s persona in any way possible without minding the rigid corporate image that people have always associate business with. It also enabled brands to truly define their voice and personality to which their target audience can relate to, just like their own friends on Twitter. In other words, Twitter has made it possible for brands to have a personal touch for their numerous customers scattered around the globe in real-time.
Twitter had made it evident that if brands want to thrive on social media, they should not focus on bombarding their followers with just marketing content. Representing what’s unique about the brand is essential, but the key to success is finding a way to resonate with your audience.
Go beyond showcasing your products or services. Brands can be funny, friendly, or even sassy on Twitter. Still, it is crucial to stay consistent with the chosen personality.
Nonetheless, with the countless face brands can choose to put on online, keep in mind that it must be purposeful. When done right, a brand’s persona will be able to shine through and captivate various audiences, therefore increasing brand awareness and also building brand loyalty.
By portraying a consistent and distinct point of view and voice within their Tweets, brands will naturally draw followers who connect with the brand on a personal level. This, in turn, leads to higher levels of engagement with content. For instance, Taco Bell. The fast-food industry is severely competitive, even online. But @tacobell effortlessly stands out on Twitter with their witty sentences or even memes that are guaranteed to crack a smile on those who come across their Tweets. It makes total sense for a brand that is close to the heart, or in this case stomach, of midnight munchies to adopt a playful banter and on its social media accounts.
One of the reasons their brand of humor works swell is that their hilarious tweets show off a human side to the brand. They utilize their exchanges on social media to showcase their unique personality. In addition, @tacobell will respond almost instantly when called out, giving the reassurance of engaging with people in real-time, presents their Tweets a feeling of being relevant and authentic.
Sekar Jasmine Noegroho
1806174660
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