How Exactly Is the Effective Way to Build Your Brand on Twitter?


Written by Minarsha Atina Malik

With over than 145 million daily active users, Twitter is a great social media platform to start and build your brand. But how exactly is the best way to build your brand on Twitter? Here are some tips that you might want to follow:

Profile Set Up
The first thing you need to do is to set up your profile on Twitter. Your profile consists of your profile picture, bio, location and your website. By having a good profile, it might attract new customers to click on your profile for further engagement. Your display picture should be your company logo or mascot or anything that symbolizes your company or your brand. Your bio should consists a clear brief explanation about your brand, so people would understand your what kind of product/service that you’re offering without having to seek from your timeline. Your location should be your store/office’s location. And lastly, you should link your company’s website on the link form so that people could easily browse more into your company’s website.

Content, Engagement and Knowing your Audience
For the main point, your account should have posts about the product or the service that your company offers. These contents vary as there are many form of posts that we could create such as simple tweets, pictures, posters, videos etc. Those informative tweets about the product/service will be what keeps the audience updated about what you offer. Your extra contents could be creative and powerful contents such as: fun facts regarding the benefits of your product/service, a brief history of your products, even we can create games, challenges and giveaways to increase people’s engagement.

Twitter is really known for its engagement. The way the customers could easily re-tweet, like and comment on the posts are what makes twitter a great platform to build costumer engagement. Knowing your audience is an important role in building brand through twitter. By knowing your audience you could decide many things that follows, such as your word choices, how you’re going to bring your persona, the theme of your brand, what content you’re going to post. It all differs depending on your target audience.

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