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As home to 330 million monthly active users, Twitter has its own charms that made brands as intriguing. Twitter had indeed proven themselves as worthy among other leading platforms. Many businesses rely on social media not only for microblogging but also to engage with their customers. For some, Twitter is the perfect place to channel their brand’s persona in any way possible without minding the rigid corporate image that people have always associate business with. It also enabled brands to truly define their voice and personality to which their target audience can relate to, just like their own friends on Twitter. In other words, Twitter has made it possible for brands to have a personal touch for their numerous customers scattered around the globe in real-time. Twitter had made it evident that if brands want to thrive on social media, they should not focus on bombarding their followers with just marketing content. Representing what’s unique about the brand is essential, but the k...

Written by Minarsha Atina Malik With over than 145 million daily active users, Twitter is a great social media platform to start and build your brand. But how exactly is the best way to build your brand on Twitter? Here are some tips that you might want to follow: Profile Set Up The first thing you need to do is to set up your profile on Twitter. Your profile consists of your profile picture, bio, location and your website. By having a good profile, it might attract new customers to click on your profile for further engagement. Your display picture should be your company logo or mascot or anything that symbolizes your company or your brand. Your bio should consists a clear brief explanation about your brand, so people would understand your what kind of product/service that you’re offering without having to seek from your timeline. Your location should be your store/office’s location. And lastly, you should link your company’s website on the link form so that people...

If people look at several companies' Twitter accounts, there would be something that they would realize that these companies have in common. Looking at how they are engaging with their followers, the use of satire seems to be a move that many companies use now and is pretty much loved by the Twitter world. Satire, according to the Cambridge Dictionary, is known as a way of criticizing people in a humorous way. Some of the forms of satire that companies usually use are sarcasm and irony, and they use this to build their brand in a different way. One example of a company that is known for tweeting out sarcastic replies to people who criticize them is the infamous fast-food chain, Wendy's. The form of sarcasm they use is by being brutally honest (or in a more youngster language, spitting out facts) with their tweets. With what they are doing, it certainly has gained them more customers or just Twitter people following them as they enjoy reading their tweets. Companies sure wan...

Brand and social media platform called Twitter In the year of 2019, Twitter still became one of the most favorites social media platform for many brands across the world. On twitter, there are many things that brands owner can do in order to promote or market their brand itself. Twitter offer some features such as posting photos and videos, making a thread, and some other features that I will discuss later on. There are also lots of brands example that is successfully using twitter to build their brands as well as how they engage with their customers on Twitter. There are several key ways to build a brand on Twitter, firstly, a sharp account is needed. You need to have a clear image for your brand and what your brand do, followed by a good profile picture and excellent cover photo, and a strong Twitter bio. Those actions are mandatory in order to make your audience remember your brand. Secondly, content is everything. You can utilize the features that Twitter provides such as ...

Source: https://twitter.com/Apple Boasting 330 million monthly active users, Twitter has become a special social media platform that differentiates itself from others though its obsession over limited number of characters. Twitter has become the social platform for two-way communication between companies and customers. While I was researching for this blog post, I came upon Apple’s Twitter account. In a nutshell, It has the ordinary characteristics of any well-known company’s Twitter account. Its profile picture is a plain black Apple logo on a white background that we all know and love. Its cover picture swaggers Apple’s newest and best products. It even shows a check mark next to its name, assuring that the account is verified by Twitter. What’s odd though, is what it says in the middle of the page. Source: BrandZ, CNBC Why did Apple do this? Why isn't Apple not utilizing the most customer driven and engaging social media platform? Does Apple not care about their cus...