Youtubers: Slackers or Entertainers?
What constitutes a “real job”? Does it involve having to attend a physical office building everyday from 9 to 5? Is it measured from time spent behind cubicles with eyes glued to Microsoft Excel? In this day and age, nobody gets to dictate the validity of an occupation considering the rise of unconventional jobs that if you told 5-year-old-me you could make money off singing in front of a camera, I wouldn’t buy it.
Youtubers may come in all shapes and sizes, but they’re gathered towards the same goal; to entertain their audience. Carrying the weight of having to constantly produce decent quality content on the web takes extra ingenuity, as you’re effectively competing against millions of fellow creators who all want to dethrone you, makes Youtube ridiculously harder to maintain compared with “real” jobs with real contracts and a fixed income. As somebody who has dipped in and out of the entertainment industry, I would deem Youtubers worthy of being members of the said industry.
There’s a common misconception with regards to how much work is put behind one single Youtube video. You're your own boss, on the other hand you're your own employee. Mapping a clear upload schedule, constructing a marketing approach, branding your own self, script writing, conducting shoots and reshoots, editing, getting through the anxiety of whether or not they will monetise your video.. If you’re just starting out, chances are you're all alone—in calculations, it would take you weeks to come up with one final output. On average, a well-established Youtuber has to have at least one videographer and one editor—from that alone, one single Youtuber has the ability of creating job opportunities, meaning if anything Youtube is not just a job; it could be a kingdom if you’re doing it properly.
Ultimately, the outcry of people looking at Youtubers in disdain reminds me of something I myself have endured; that you’re not employed as long as you live off art. If I had access to any mind-controlling device, I would use it to abolish that mindset from out society. It’s the future, self-sufficiency is a necessity, don’t shame us for wanting to break out of the vicious corporate cycle.
Deandra Anjani Aurellia H
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