KOL: People Influence People



With the arrival of new methods and strategies in the world of online marketing, we’ve also seen brand new definitions and terminologies appear. Such as KOL, apparently.

But who are they actually? How do they work in the world of online marketing? What kind of KOL are needed in this era of disruption? And most importantly, is it useful?

KOL is an acronym for Key Opinion Leader and can be defined as someone who’s considered a connoisseur of a certain topic and whose opinions are respected by their public, because of the reputation they’ve built for themselves. For that reason, KOLs have gained the status of experts and are recognised as referential people within their fields. Their achievements and skills are well-known, giving them an aura of authority. These profiles can be very valuable for carrying out marketing actions, since they’ve already gained respect from their community and their opinions are always going to attract attention and be credible.

These days, in order to create brand trust, brands and advertisers have in recent times seeked out the help of these influencers or KOLs to help spread awareness for their brand’s products and in turn rely on the KOLs power of influence to spread “Word of Mouth”, which sometimes more effective than a real advertising.

KOL is important. But it would only be useful if we choose someone who’s relevant to our targeted audience and purpose of our company. Moreover, a brand and KOL is like Bonnie and Clyde. Wherever there is a brand, there will always be its KOL. Because they need and benefit each other.  

“People influence people.
Nothing Influences people more than a recommendation from a trusted friend.
A trust referral influencer people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”
– Mark Zuckerberg, Founder of Facebook

Dinda Amira Eri (1806174572)

References:
https://influencity.com/blog/en/what-are-kols-and-what-sets-them-apart-from-influencers/
https://blog.innity.com/2017/03/key-opinion-leaders-kol-and-influencer-marketing-power-to-the-people/

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