Key Opinion Leader for Marketing?



Key Opinion Leader for Marketing?

Become an entrepreneur is a challenge for everyone who wants to take it. Especially when you decide to make a brand of your business. When it comes to a brand, one of the biggest challenge for you (entrepreneur) is to create awareness of your brand itself to the public. Therefore, there are some tools to create awareness of your brand, Earned, Paid, Owned, and Social Media. 

The one we are going to talk right now is the paid one. Paid media is when you pay to gain your goal, advertising is one of the paid media, another tool of paid media is to pay someone to promote your brand, or could be called paid influencers or key opinion leader means that you pay someone that is an expert, trusted, and respected in a specific industry. So if you want to use KOL itself, you need to know your position and know your audience in order to suit the KOL you pick. 

Kanye West is one of the biggest Key Opinion Leader in a fashion world, especially in footwear. Back in 2015, Adidas was smaller than Nike, so Adidas need something to breakdown and push through to beat Nike. Then, Adidas made a deal with a well-known rapper, Kanye West. As we know that Kanye West was a hit in a music world, and he was married with Kim Kardashian back in 2014. Therefore, Kanye West had a big reach to the public from music world and entertainment world. Then, Adidas and Kanye West dropped a sneakers called Yeezy. Turned out that Yeezy, became the most wanted sneakers in the world and the collaboration made Adidas became the number 1 sports brand beating Nike.

As the example above, I think that Key Opinion Leader is really useful for your brand to breakthrough, especially to increase your brand awareness if its new. Moreover, in this digital era will be easier to engage the public through with Social Media, as Key Opinion Leader has many followers on their account such as Instagram and Twitter. Therefore, Key Opinion Leader is useful for your marketing, but do not forget to do research and pick the right person for your brand!


Naufal Irfansury Uhaedi
1806240896

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