Is Key Opinion Leader Marketing Really Useful for Brands?



Key opinion leader is a person whose opinion is valued by other people or communities. The term key opinion leader is similar to influencer, although they’re not the same. Besides the follower size, key opinion leader has more targeted audience. Now, the question is, is key opinion leader marketing really useful for brands? The answer is yes, key opinion leader marketing really is useful for brands. Why? Since their opinion is highly valued by the people, everything that the key opinion leader considered good, the society will consider the same thing. The key opinion leader really builds the society’s opinion based on his/her opinion. So, it is really useful for brands to use key opinion leader marketing to promote their brand and persuade the targeted audience to purchase the product that they’re selling.
KOL could boost awareness among the society, so if you use KOL Marketing you could basically raise your brand awareness and can help generate the sales. Like for example, Jaclyn Hill who is a beauty vlogger or people is more familiar with the term ‘Beauty Guru’. She has millions of subscribers on youtube and considered as a beauty expert by her online community. A few years ago, Becca cosmetics is launching their new highlighter product called ‘champagne pop’ which a collaboration with Jaclyn Hill. Jaclyn Hill, of course promote the products on her youtube channel and her social media which has millions of followers. She explains the formula that the uses to make the product, she describes the product and generally promoted it.
Becca cosmetics considered Jaclyn Hill as a KOL and chooses her to collaborate with because they want to reach the specific community, which is her followers and fans that of course have interest on make ups. Champagne pop has break the sephora record for most-purchased product on its first day of release. That is a great example on how strong the impact of a KOL is on raising the brand awareness or helping the generate the sales. So bottom line, Key Opinion Leader Marketing really is useful for brands.

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Is Key Opinion Leader Marketing Really Useful for Brands?

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